Title:
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Award RFP-5078-25/LTT - Media Services for Seminole County Tourism to Evok Advertising & Design, Inc. at an estimated annual usage amount of $350,000.00 and authorize the Purchasing and Contracts Division to execute the agreement. Countywide (Stephen Koontz, Administrative Services Deputy Director) Requesting Department - Economic Development and Tourism
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Division:
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Administrative Services - Purchasing and Contracts
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Authorized By:
Robert Bradley, Purchasing Manager
Contact/Phone Number:
Liduvina Torres/407-665-7117
Background:
RFP-5078-25/LTT will provide comprehensive digital and print media services, advertising, public relations, social media, and communications services for Orlando North Seminole County (ONSC) Tourism.
The project was publicly advertised, and the County received seven (7) responses listed alphabetically below.
• A & Associates, Inc.
• Aqua Marketing & Communications, Inc.
• Digital Sargeant LLC
• Evok Advertising & Design, Inc.
• Madden Prepint Media LLC
• Mass Inbound LLC
• Yanipaints LLC
The Evaluation Committee consisting of Gui Cunha, Director of Economic Development and Tourism; Karen Aplin, Tourism Manager; and Danny Trosset, Tourism Division Manager, evaluated the responses considering knowledge of regional tourism sector, quality of the proposed advertising/media plan, quality of the samples of tourism destination media and advertising material.
The Evaluation Committee recommends award for this project to Evok Advertising & Design, Inc., the top-ranked firm.
Authorization for performance under this Agreement will be in the form of written Purchase Orders issued by the County. The Agreement will take effect on the date of its execution and remain in effect for three (3) years. At the sole option of the County, the Agreement may be renewed for two (2) successive periods not to exceed one (1) year each. The budget for this item is located in account BU# 011030.
The attached backup documentation includes the Tabulation Sheet, Evaluation Ranking, Scoring Summary, and Award Agreement, including the scope of services, which has been provided as part of this agenda item.
Requested Action:
Staff requests that the Board award RFP-5078-25/LTT - Media Services Seminole County Tourism to Evok Advertising & Design, Inc. at an estimated annual usage amount of $350,000.00 and authorize the Purchasing and Contracts Division to execute the agreement.