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Approve and authorize the Chairman to execute a Tourist Development Tax Funding Agreement with Central Florida Hotel and Lodging Association, Inc., in the amount of $10,500 for the FY2027 funding allocation for tourism research. Countywide (Gui Cunha, Director, Economic Development and Tourism)
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Office of Economic Development and Tourism - Tourism
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Authorized By:
Gui Cunha, Director, Economic Development and Tourism
Contact/Phone Number:
Gui Cunha/ (407) 665-2901
Background:
The Central Florida Hotel & Lodging Association (CFHLA) is a not-for-profit corporation and the largest regional hospitality association in the United States. Its membership includes nearly 129,500 hotel rooms across Orange, Osceola, and Seminole counties, as well as nearly 500 "supplier" organizations that do business with the hospitality and tourism industries.
The Central Florida Hotel and Lodging Association is seeking a $10,500 grant to support Tourism Economics' comprehensive analysis of visitor activity and the impact of tourism throughout Central Florida.
Tourism Economics is an Oxford Economics company focused on combining an understanding of the travel sector with proven economic tools. More than 500 companies, associations, and destinations work with Tourism Economics every year as a research partner. Oxford Economics is one of the world’s foremost independent global advisory firms, providing reports, forecasts, and analytical tools on 200 countries, 100 industrial sectors, and over 3,000 cities.
This regional online tourism calculator will include visitor data by region, including specific Commissioner Districts throughout Orange, Seminole, and Osceola counties and State Senate and House Districts.
The amount requested is budgeted in the FY2027 Tourism Development budget.
Requested Action:
Staff requests the Board approve and authorize the Chairman to execute a Tourist Development Tax Funding Agreement with Central Florida Hotel and Lodging, Inc., in the amount of $10,500 for the FY2027 funding allocation for tourism research.