Title:
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Approve and authorize the Chairman to execute a Tourist Development Tax Funding Agreement with Central Florida Hotel and Lodging Association, Inc. in the amount of $10,000 for the FY2024/25 funding allocation for tourism research. Countywide (Guilherme Cunha, Economic Development & Tourism Administrator)
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Division:
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Office of Economic Development and Tourism - Tourism
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Authorized By:
Guilherme Cunha, Economic Development & Tourism Administrator
Contact/Phone Number:
Guilherme Cunha/407-665-2901
Background:
The Central Florida Hotel & Lodging Association (CFHLA) is a not-for-profit corporation and the largest regional hospitality association in the United States. Its membership includes nearly 129,500 hotel rooms throughout Orange, Osceola, and Seminole counties and nearly 500 "supplier" organizations that do business with the hospitality and tourism industries.
Central Florida Hotel and Lodging Association is seeking a $10,000 grant to support the comprehensive analysis of visitor activity and the impact of tourism throughout Central Florida by Tourism Economics.
Tourism Economics is an Oxford Economics company focused on combining an understanding of the travel sector with proven economic tools. More than 500 companies, associations, and destinations work with Tourism Economics every year as a research partner. Oxford Economics is one of the world’s foremost independent global advisory firms, providing reports, forecasts, and analytical tools on 200 countries, 100 industrial sectors, and over 3,000 cities.
This regional online tourism calculator will include visitor data by region, including specific Commissioner Districts throughout Orange, Seminole, and Osceola counties and State Senate and House Districts.
The amount requested is budgeted in the FY2024/25 Tourism Development budget.
Requested Action:
Staff requests the Board approve and authorize the Chairman to execute a Tourist Development Tax Funding Agreement with Central Florida Hotel and Lodging, Inc. in the amount of $10,000 for the FY2024/25 funding allocation for tourism research.